Ratan Tata-backed Upstox enters the Insurance Business

The premier wealth management platform Upstox has announced its entry into the insurance distribution sector. 

Upstox has partnered with HDFC life and featured the term insurance plans of the insurance company on the Upstox platform. 

Upstox aims to revolutionize the Indian insurance industry by offering its customers a simplified, transparent and customized experience of purchasing insurance based on their needs.

At present, the Fintech platform offers term life insurance and plans to introduce health, motor and travel insurance in the future.

Co-Founder of Upstox Kavitha Subramanian said, “Our aim is to help customers cut through the noise and help Indians Invest Right. We are constantly working towards making our platform simple, secure, fast, and intuitive. With the launch of insurance on our platform, we will remain steadfast in our endeavor of helping our users manage their wealth effectively for a secure financial future.”